Leading Responsive
Supply Chain Transformation


“As supply chains have evolved from static, United States–centric, technology-aided push processes to dynamic, global, information-driven pull systems, those that get it have developed a sustainable competitive advantage. Those that don’t risk extinction. The authors make this complex and vital business competency easy to understand, and they reinforce the need to Start Pulling Your Chain.”

 —William D. Zollars, Chairman of the Board, President, and Chief Executive Officer, YRCW Worldwide

“Don Bowersox and Nick LaHowchic bring both thoughtful innovation and practical perspectives to thinking about how companies will need to compete over the next decade. Transforming your company to a responsive supply chain  requires rethinking your entire business model, which includes developing a new level of collaboration with channel partners and logistics service providers. Their knowledge and experience make this book a fascinating must-read for business executives who are driving change in their companies.”

 —William C. Copacino, President and Chief Executive Officer, OCO Inc.

“Don Bowersox and Nick LaHowchic have contributed decades of leadership to the supply chain management profession, educating and encouraging us to continuously improve our business practices. Now, their legendary collaboration has given us a comprehensive guide to managing a technology-driven supply chain transformation in the Information Age. This book is an indispensable resource that every supply chain professional around the world will need to conquer the new frontier.”

Rick Blasgen, President and CEO, Council of Supply Chain Management  Professionals

“I have had the pleasure of knowing and working with Don and Nick for more than 25 years. During that time, I witnessed first-hand their ability to look beyond current business practices to what can or should be the future of supply chain management. I am impressed by the cogent and thoughtful manner in which they have written what will become a handbook for success and that will be embraced by the nascent business professional as well as senior-level executives. I am most proud to call Don and Nick friends.”

Joseph C. Andraski, President and CEO, Voluntary Interindustry Commerce Solutions Association

"Your book is terrific.  You really capture the challenges of leadership along with the shifting consumer behavior and information dynamics.  From my experience business today faces the daunting tasks and challenges on so many fronts that you highlight."

- Meade Rudasill, Chief Operating Officer, QVC

If you are not in the process of transforming your supply chain to meet the demands of today's market dynamics and the realities of a world that is now flat, your company is going to be in serious competitive jeopardy. That, in a nutshell, is the message of Start Pulling Your Chain - Leading Responsive Supply Chain Transformation, an outstanding new book by two of the most well-known names in supply chain management: Nick LaHowchic, former supply chain executive at Becton Dickinson and The Limited Brands, and Michigan State University's Dr. Don Bowersox. 

Whether you are a corporate executive seeking to understand how supply chain excellence can help drive the bottom line of your company, a supply chain executive trying to take your organization to the next level of performance, or a middle manager aspiring to supply chain management leadership, I cannot think of a better investment in money or time than the modest requirements of both to absorb the insights of these two supply chain leaders.

- Dan Gilmore, Editor, Supply Chain Digest

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